Did you have the déjà vu too? The imitation game and an imposter’s labyrinth

Prathyusha Shastry
5 min readJan 28, 2024

Have you ever experienced déjà vu, that uncanny feeling when you encounter someone’s work and immediately recognize its resemblance to your own? For those wrestling with imposter syndrome, this can be particularly challenging.

This could be one of those instances where an individual embarks on a journey, anticipating significant challenges and overcoming them, only to encounter minor obstacles that hinder progress toward their aspirations.

As humans, we think differently, eat differently, speak, and engage in actions that vary widely…what are the significance of these differences if not to say that we think differently! As designers, we harness and foster this aspect of our lives, delving into its profundity for a more meaningful impact.

In the realm of creativity, Girard’s mimetic theory illuminates a profound truth about human behavior — our innate inclination toward mimicry. From infancy, we learn through imitation, adapting gestures, language, and actions from those around us. As we grow, this mimicry extends beyond survival instincts, influencing our desires, decisions, and even our creative endeavors.

Much like our early years of mimicry, one of the first steps in the journey of any design is to find inspiration from established works. Mimicking or copying becomes a tool for learning, a way to understand techniques and approaches. This process is crucial, serving as a stepping stone toward mastery in the intricate world of design.

The Copycat Conundrum

As designers evolve in their practice, a curious transformation occurs. The initial act of copying, once a means of learning, can morph into a subtle form of mimicry that transcends mere admiration. This transition raises questions about authenticity and ownership in the creative process.

CC: makeameme.org

Let’s dive into a topic nearly as familiar in the design world as the trusted pen toolImposter Syndrome. You know, that nagging feeling when you spot something eerily similar to your work, leaving you questioning your creative identity.

Picture this: you’ve poured your heart and soul into a design, crafting something truly distinctive. But then, you stumble upon a piece that feels like déjà vu — your brain does a double-take, and there it is, the “copycat.”

In the creative realm, copying as a learning tool is like training wheels on a bike. We emulate styles, mimic techniques, and yes, copy a bit here and there to understand the craft…I mean we all do it! And that’s okay! It’s a rite of passage. But, there’s a fine line between homage and replication, and when that line blurs…The cycle continues as others, drawn to the success of the replicated work, further perpetuate the mimicry. The subjective nature of design, where boundaries are fluid and interpretations diverse, complicates matters. What may be considered homage by one can be viewed as infringement by another.

A popular quote by Pablo Picasso, QuoteFancy

So, what’s the big deal?

It’s not just about copying; it’s about the emotional rollercoaster that follows. Imagine seeing your brainchild replicated to the point of becoming an identical twin. That twinge of discomfort is the Imposter Syndrome saying, “Hey, that’s mine!

Beyond the act of copying, it’s the feeling of being exploited that stings. You’ve invested not just time and skill but your heart and soul into your creation. When someone borrows your ideas without a nod, it’s like finding out your secret sauce recipe getting leaked…

The struggle is real, friends. It’s a clash of creativity, ethics, and that internal monologue screaming, “Am I just a copycat?”

Navigating the Creative Labyrinth: Fostering an Ethical Community

The Copycat Conundrum is a reminder to foster a community that values originality, ethical practices, and mutual respect. Let’s celebrate our unique voices, protect our creative babies, and build a world where each designer feels seen and appreciated.

Design, inherently subjective, opens avenues for interpretation. The challenge lies in establishing a balance between influence and innovation. Acknowledging inspiration while injecting personal flair distinguishes a designer’s work, fostering a unique identity.

The shift from learning through imitation to mastering design raises pertinent issues around Intellectual Property Rights (IPR). While homage and inspiration are intrinsic to the creative process, designers must be vigilant about crossing ethical boundaries. It is imperative to understand the nuances of copyright and fair use.

CC: Makeameme.org

Conclusion

A Gentle Nudge Toward Sustainability The evolution of design practice mirrors the intricate dance between mimicry and mastery. From the genesis of copying as a learning tool to the challenges of navigating subjective realms, designers must tread carefully. Recognizing the impact of mimicry, both positive and detrimental, empowers practitioners to shape a narrative that honors creativity while respecting the rights of the originators.

For those tempted by the allure of copying as a shortcut, a gentle nudge is in order. Copying may provide a fleeting sense of achievement, but in the grand tapestry of a designer’s journey, it’s not sustainable. True satisfaction, recognition, and a lasting legacy come from carving your own path, embracing your unique voice, and contributing authentically to the creative conversation.

To the creators whose brainchildren have been replicated, remember that your creativity is a beacon, not a finite resource. It’s a testament to your impact on the design community. As we navigate this creative landscape, let’s collectively strive for a sustainable and inspiring future — one where every designer’s voice is celebrated, and copycats find fulfillment in forging their creative paths.

As a community, we all belong to a collective journey in the universal grand scheme of time, striving to create something meaningful. We respect, appreciate, support, and foster each other. In design, the most crucial aspect is not merely getting things right, which is secondary in nature, but rather, ETHICS takes precedence as the most important factor.

Here are some habits you can slowly start incorporating into your daily life:
- The key to success is self-belief!
- Perfectionism is not something we should strive for.
- A skill-learning mindset should replace the tool-is-king mentality.
- Creative souls are literally slain by comparison.
- Keep in mind that every designer and every design work is different.

Here’s to all the creative souls out there. I’d love to hear your thoughts/ apprehensions/suggestions.
Always open to feedback :)
Don’t forget to check out my design work or my other articles on design, life, and design life.

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Prathyusha Shastry

Communication and Interaction designer | Masters in design from National Institute of Design | Website prathyusha.in